Specialized marketing for surf businesses and destinations
Surf Travel Marketing is a consultancy specializing in marketing, brand experience, and training for hotels, surf retreats, and tourism destinations.
We help tourism businesses define what makes them different, attract the right travelers, and connect what they communicate with the experience they deliver.
Because a great location, an exceptional wave, or outstanding service does not automatically lead to a booking. Your market needs to understand why they should choose you.
We combine marketing strategy, traveler insights, and real-world industry experience to turn that difference into a compelling proposition that attracts, connects, and drives business.

About the founder: Meet Patricia Fuentes

I’m Patricia, an international tourism marketing consultant, brand experience specialist and university professor.
For more than 20 years, I’ve worked with hotels, surf businesses, tourism organizations, and destinations across Europe, Latin America, the United States, and Asia.
I’m also the founder of Worldwidetravelog, a travel and surf platform with a community of more than 190,000 travelers and adventure seekers. That experience has given me a unique perspective on how travelers discover brands, what builds trust, and what ultimately influences their decisions.
My work connects strategy, content, and experience so that what a business promises is consistent with what the guest actually experiences — and remembers.
